Kate Spade New York

Kate Spade is an American fashion brand with a colorful, charming, and fun essence. Although the brand was already appreciated by Brazilian women, it was essential to adapt its American identity for the Latin American market. To achieve this, we collaborated with the headquarters in New York to align and tailor the creative and visual direction to the Brazilian audience. Every detail was adjusted to ensure customers felt connected and valued—from the shape and ethnicity of the models in the campaigns to the tone of voice.

A glamorous invitation for Kate Spade New York's new collection launch in Brazil, blending polka dots, gold accents, and seasonal patterns for a chic, trendy look.

Calvin Klein

Calvin Klein is an iconic americam brand that offers a modern and versatile style for women and men including apparel, handbags, footwear, underwear, fragrance and home. We worked in coordination with the headquarters in New Yorkin order to align and adapt the creative direction for the launching of their Digital Channels in Brazilian market.

Santa Lolla Shoes

Santa Lolla is one of the leading shoe brands in Brazil. With more than 250 stores nationwide, the brand actively promotes new products at fashion events, trunk shows, and through partnerships with digital influencers. Additionally, every quarter, they launch a new edition of their magazine, Santa Lolla Trends. Check below for a glimpse of what we created for the label.