Estilo Gentil

Estilo Gentil is a fashion brand from Brazil run by a mother and a daughter.
Chic, fresh and feminine, the label needed a brand new Visual Identity that could express its true DNA. After some talks with the owners and creative designers of Estilo Gentil we could understand the essence of the brand, its philosophy and values.
The result is a delicate, cool and versatile project that enhances the creations of the brand.

the logo

The brand has a poetic and flowing essence so it was more coherent to give it a handwritten aspect, something "fluid", informal, yet elegant.
After some typographic studies we found the right shape through the handwriting of our Head of Design, Roberta Carvalho.

the references

Feminine without being girlie, the E.G. woman has a cosmopolitan, elegant, discreet and modern style.
She loves art, basic and comfortable clothes, neutral tones and botanic motifs.

Botanical arts were the key reference to create the Visual Elements of the brand.
They added a delicate aspect to the Project without turning into an overly sweet Identity.

the items

Feminine without being girlie, the E.G. woman has a cosmopolitan, elegant, discreet and modern style.
She loves art, basic and comfortable clothes, neutral tones and botanic motifs.