UPS
United Parcel Service (UPS) is a global leader in package delivery and supply chain solutions, headquartered in the U.S.A. but with a worldwide presence. Known for its iconic brown trucks, UPS requires a fresh, elegant, and trustworthy identity.
Below are examples of projects I developed in the Europe Region, where I worked for nine years as a Design Coordinator and Brand Leader within the Marketing and Communications team in the EMEA region.
UPS Christmas Gift Box
Every year, UPS creates a special holiday gift package for 50,000 employees across the EMEA region, featuring a beautifully designed box filled with chocolates, cookies, and festive items like a mug, gingerbread man, and holiday card. These packages are a cherished tradition, often collected or shared with families, making them a highlight of UPS’s year-end celebrations.
I led this project for several years, managing the creative process, budgets, and timelines. I coordinated with logistics teams for smooth distribution and worked closely with suppliers to deliver high-quality designs, ensuring success year after year.
Creative Direction | UPS’s EV Launch in Paris
Project Overview: In 2024, UPS introduced over 100 electric vehicles (EVs) in Paris as part of a plan to roll out 600+ EVs across Europe, supporting its goal to reduce carbon emissions by 80% by 2050. This initiative highlights UPS’s commitment to innovation, sustainability, and low-carbon mobility.
My Role: I led the creative direction and execution of the global campaign, managing all aspects from concept to delivery:
Art Direction: Developed a visual concept aligning with UPS’s sustainability goals while showcasing the innovative EV design.
Content Creation: Collaborated with the photographer and videographer, overseeing on-location shoots in Paris to capture impactful visuals.
Strategic Coordination: Worked with stakeholders, including sustainability experts and the communications team, to ensure clear and consistent messaging.
UPS Media Day Europe
Every year UPS invites the journalists and editors from the main media channels in Europe and Asia for a press conference.
In that event the PR executives release the main goals, milestones and initiatives UPS is planning for the year.
I created a Visual Identity system for the event to be used in goodies, official documents, etc.
The idea was to have something to be used along with the UPS logo, like a complementary mark.
POTOS Project
Pulse of the Online Shopper (POTOS) Project is a biennial study run by UPS about new insights around E-commerce and the E-shopper.
In 2017 I worked on the E-Book, the Printed version of the Study and the Digital Marketing Campaign for the project.
